What to Consider When Choosing Food Packaging Material

Written by Lien Design ©2019

If you are in the food industry, the material you use when packaging your products will be a major consideration. It must contain the food, preserve its quality against physical and biochemical changes, be an effective marketing tool and provide convenience to the user.

To determine if a certain packaging is right for your product, here are some things you will want to think about.

Packaging Design Cost:

A food company must maintain that delicate balance between a material that is high in quality and affordable. Buying in bulk can help save money, but it is not always feasible for companies to make such a big investment. Companies should also make sure the materials they are using will be available year round.

Product Security:

You will want to provide packaging that is as secure as possible so that it will maintain the quality of the food. Be sure it will not burst or become damaged while in transit. It should also be tamper proof and resist the absorption of foreign flavors.

Environmental Friendliness:

Using environmentally friendly packaging material can benefit companies in several ways. Not only are these materials kind to the earth, they are preferred by customers who have environmental concerns.

Branding and Marketing:

Remember that the appearance of your branding and packaging design will be a major factor in getting consumers to make a purchase. Be sure the packaging material you use is shelf-ready and stacks in an appealing fashion.

Also, make sure the packaging you use is consistent as this will make your product more easily recognizable and it will add to its integrity.

Manufacturing Needs:

Be sure to choose a packaging material that enhances the efficiency of your packaging plant. Use a material that is compatible with the machinery they have in place.

The Distribution of Your Product:

Your packaging will go through many hands and locations before reaching its destination. Therefore, you will want to choose a material that will not be affected by varying climates. If the product will be handled by multiple individuals, a flexible material is recommended over one that is rigid.

Once you have determined what type of packaging you will be using, you will need to think about how to incorporate graphic design to make for a product that pops on grocery store shelves. You may want to join forces with a professional branding design agency to make sure your items look as attractive as possible.

If you are in the San Diego area, Lien Design is highly recommended. With years in the industry, Lien Design has the know how to create a label design that will make your product shine.

You’ve found a great material for your product. Now work on making it sell with help from Lien Design. Good luck creating a packaging design your customers will love.

What is Co-Branding and What are the Benefits?

If you are in the business world, you may be familiar with the concept of co-branding. This is when a company uses multiple brands together to introduce a single product or service. This is a great way to use the assets of both brands to appeal to a greater group of people.

Types of Co-Branding

There are many ways co-branding can be implemented in product offerings. These include the following:

· Ingredient Co-Branding: This is when one company provides an ingredient to a carrier brand’s product.

· Product-Service Co-Branding: This is when a product will offer services to clients based on their brand loyalties. For instance, a hotel may offer select services to someone who owns a certain type of car.

· Alliance Co-Branding: Alliance co-branding occurs when two like-minded brands come together to provide the same service to their target audience. This can result in upgraded services and a wider range of choices for their customers.

· Supplier-Retailer Co-Branding: This is when a suppler offers a service that a retailer adopts to make their own. One example of this is Starbucks Wi-Fi which started from AT & T.

· Promotional Co-Branding: This occurs when a brand forms an alliance with a group of people or events for promotional purposes.

Benefits of Co-Branding

There are many ways brands can benefit from co-branding. These include the following:

· It makes the product or service more resistant to being imitated by other brands.

· It increases the credibility of the product or services being offered.

· If successful, it can increase the revenue of both businesses.

· The company can split costs to lower expenses.

Of course, no matter how successful co-branding can be, it all starts with effective branding. If you are looking to create strong branding for your co-branding or individual endeavors, an expert can be helpful in making your efforts worthwhile.

If you are looking for a reliable graphic design branding agency in San Diego, CA, Lien Design is highly recommended. They specialize in food packaging branding and all other aspects of branding ensuring your co-packaging campaign has all the tools it needs to be successful. Their years of expertise give them the know how to get your brand ahead.

If you are an entrepreneur, co-branding can be a great way to get your food label design out there. Consult an expert so you can start off with a strong campaign and go from there to build an alliance that withstands the test of time. Good luck with your endeavors.

All designs and trademarks are property of their respective companies and are being shown for educational purposes only.

Does Seasonal Packaging Boost Sales?

Written by Lien Design ©2019

The weather is hot, the kids are out from school…and this is the perfect time for companies to start thinking about how they are going to update their custom design packaging to embrace the winter holiday season!

Many may wonder whether creating seasonal packaging can boost sales, and the answer is absolutely, positively yes. However, a smart company will use clever strategies to ensure this investment is one worth making. Here are some things you will want to keep in mind when thinking of your packaging for the holiday season.

Share a Story

Story telling is the most powerful way a company can connect to their customers. The holidays are an emotional time that is perfect for reaching out to people in this way. Think of new stories you can create to make your brands evoke more of a connection this coming season.

Encourage Impulse Shopping

The holidays are a great time for impulse shopping as people can’t resist the temptation to buy when they see adorable items that they know will make the perfect stocking stuffers. A product that is packaged with a holiday theme will make them even more likely to buy. Advertising products as a limited addition and seasonal can also increase conversions.

Create a Festive Personality

Beyond updating your packaging to be more seasonal, you can update your entire brand personality. Think of creating slogans that are specific to the holiday season or dress up your mascots in a Santa suit and hat.

Update Online as Well

Remember, a good percentage of holiday shopping is done online. Therefore, you will want to update your web design by adding decorative elements and showcasing products that feature seasonal packaging. If you sell on third party sites, you may also want to change out your product images to feature ones that show holiday themed packaging.

Learn from Your Competitors

As with any move you make in business, it’s always a good idea to keep your eye on the competition. You can learn from their successes as well as their downfalls, but it’s always a good idea to differentiate. This way you are sure to create holiday packaging that will stand out.

If you are looking to update for the holiday season, you may want to consult an expert. He or she can give you pointers so that you can create packaging that is sure to catch shoppers’ eyes.

Lien Design is a branding and design agency located in San Diego, CA. With years in the industry, they know how to create unique packaging that is attractive and functional. They can come up with a seasonal design that both you and your customers will love.

All businesses know that it’s never too early to start planning for the holiday season. What will you be doing to ensure your brand stands out in all the madness the season brings?