What to Consider When Choosing Food Packaging Material

Written by Lien Design ©2019

If you are in the food industry, the material you use when packaging your products will be a major consideration. It must contain the food, preserve its quality against physical and biochemical changes, be an effective marketing tool and provide convenience to the user.

To determine if a certain packaging is right for your product, here are some things you will want to think about.

Packaging Design Cost:

A food company must maintain that delicate balance between a material that is high in quality and affordable. Buying in bulk can help save money, but it is not always feasible for companies to make such a big investment. Companies should also make sure the materials they are using will be available year round.

Product Security:

You will want to provide packaging that is as secure as possible so that it will maintain the quality of the food. Be sure it will not burst or become damaged while in transit. It should also be tamper proof and resist the absorption of foreign flavors.

Environmental Friendliness:

Using environmentally friendly packaging material can benefit companies in several ways. Not only are these materials kind to the earth, they are preferred by customers who have environmental concerns.

Branding and Marketing:

Remember that the appearance of your branding and packaging design will be a major factor in getting consumers to make a purchase. Be sure the packaging material you use is shelf-ready and stacks in an appealing fashion.

Also, make sure the packaging you use is consistent as this will make your product more easily recognizable and it will add to its integrity.

Manufacturing Needs:

Be sure to choose a packaging material that enhances the efficiency of your packaging plant. Use a material that is compatible with the machinery they have in place.

The Distribution of Your Product:

Your packaging will go through many hands and locations before reaching its destination. Therefore, you will want to choose a material that will not be affected by varying climates. If the product will be handled by multiple individuals, a flexible material is recommended over one that is rigid.

Once you have determined what type of packaging you will be using, you will need to think about how to incorporate graphic design to make for a product that pops on grocery store shelves. You may want to join forces with a professional branding design agency to make sure your items look as attractive as possible.

If you are in the San Diego area, Lien Design is highly recommended. With years in the industry, Lien Design has the know how to create a label design that will make your product shine.

You’ve found a great material for your product. Now work on making it sell with help from Lien Design. Good luck creating a packaging design your customers will love.